What's the Deal with Real Time Marketing?

Every now and then a marketing buzz word takes hold.  Although it has been happening since the mid 1990’s, social media has changed the game and Real Time Marketing is all the talk right now.  In short, Real Time Marketing is performed “on-the-fly” in real time, typically in response to a larger conversation or an event that is taking place and it is directed towards those that will carry your […]

Keep Reading

SEO Made Simple

It seems like the biggest website buzzword of 2013 has been SEO (search engine optimization). In 2012 it was ROI (return on investment) and what ever happened to our friend ROI anyway?

The truth is that tech buzzwords come in and out, something you were worried about last year is replaced by something new to worry about this year. It makes me wonder what we […]

Keep Reading

3 Reasons to LOVE the New Facebook Insights

Facebook has released a new insights platform and more (we will get to the more soon too). It is intuitive, gives better information and we believe, takes the mystery out of reaching your customers. There are many great new features and these are some of our favorites.

Keep Reading

Sparkle a Little Brighter

Remember, social media is just that, a social space to talk about what is happening in real time and about real life. Our lives are rich with experience and you have important choices to make about what to post and what not to post. Your accomplishments, however, should always rise to the top of your share list.

We live in an amazing age of technology and data. It is part of the fabric of our daily lives. We now have real-time feedback that tells us if our marketing content is a hit or miss. Have you taken the time to step back and evaluate your online progress? Is your social media content marketing working?

We have all heard the famous quotes like “Time is money”, “You may delay but time will not” and how about “If you don’t have the time to do it right, when will you have the time to do it over?”

Keep Reading

Calling all Positive People

I recently came across this article on Pinterest, The 10 Essential Habits of Positive People, and it got me thinking about how the most successful people in business and marketing are also some of the most positive people I know.  They are the people who bring a room to life, inspire others and have a creative confidence.  Whether they know it or not, their positivity has paved the way to […]

Keep Reading

Get Creative and use Pinterest for Business

The internet continues to grow allowing users to take advantage of a number of online features and services ranging from accessing information, shopping, social networking and so much more. Such features have led to a significant growth in the number households having access to the internet and the mobile market makes it even more accessible.
Internet growth has also led to a vast array of businesses now offering goods and services […]

Keep Reading

Make Your Summer Marketing Sizzle

Tonight was a beautiful evening, the humidity has finally subdued and town was alive with excitement as patrons gathered to celebrate the victory of the Brighton businesses that placed high in a recent survey. The first 200 patrons received goodie bags, very nice goodies I might add and very enticing coupons and door prizes.  Live music filled the night air. What added to the delight of this wonderful event was […]

Keep Reading

3 Quick Tips for Instagram Business Marketing

Have you jumped on the Instagram bandwagon for your business marketing? If not, you might want to consider this; Digital media is going visual and Instagram is ahead of the pack. With over 100 million active monthly users and over 8,000 likes per second there is no question as to why 59% of the top 100 companies are using this easy and free service. […]

Keep Reading