Despite its low cost, email delivers outsized results for marketers who know how to best integrate it into the overall engagement strategy. By learning how to best harness its power to recognize, reinforce and remind, brands can recognize significant improvements in conversion and retention efforts.
More than possibly ever before, social media is all about being in the moment. It’s no wonder then that live video capabilities have been adopted by multiple social platforms as of late. Going live is an excellent way to engage with audiences and can open up a business to new opportunities. Due to its immediate nature, going live allows people to experience what your business is doing and react in real time.
The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network’s members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.
A mobile is the most used device by users to access the web. It is extremely important that your website is optimized for mobile view. If your users do not get a good experience on your website on their mobile device (or any device for that matter) they are bound to avoid your website and brand in the future. Therefore, it is important that you optimize your website for the […]
The year 2018 is shaping out to be a powerful year for social media marketers. But, one of the most significant problems that marketers face even today is their hazy understanding of a social media strategy! By identifying what needs to be done and what not, one can easily formulate and put in place a successful social media plan that results in more brand awareness, customer engagement, and an upswing […]
You put in the time to share something you think your audience will enjoy, and it’s frustrating when less than half of your subscribers are giving your emails a chance.