The Elf on the Shelf has Taken Over Facebook
If you are like me your Facebook page has been overtaken by this little guy or gal. I can’t scroll through a newsfeed without seeing at least 5 posts about Elf on the Shelf. Friends and family are sharing pictures of their elf being naughty or nice and linking to Elf on the Shelf ideas. They are also asking where they can find an elf and getting feedback about how to handle various Elf emergencies.
The Elf on the Shelf fan page is nearing a half million likes but the real magic is in their genius marketing. From start to finish their team has created a brand story that kids and parents are going gaga over!
Beyond social media, here are some of the key ingredients in their memory making marketing.
Twas’ the Night…
At this point most people know about Elf on the Shelf because the brand story has been delivered through the most powerful means of marketing – word-of-mouth! It also helps that the brand is quite literally a story built to create memories that people can’t wait to share.
Presence with Presents
The Elf on the Shelf website is a gem and the real magic is in the amount of freebies available. With pintables for the kids to an ideas for parents section, their team is constantly providing the customer with new ways to use their product and delivering these goodies through social media.
Making a List & Checking it Twice
Just like Santa, the Elf on the Shelf team is listening all the time. There is a lot to learn when an Elf comes to your house and their crew is on-hand to help with Elf emergencies. The dialogue on their Facebook page is interactive, fun and entertaining. Customers are consistently posting pictures and content and helping each other navigate the world of Elf on the Shelf while creating Christmas memories.
Cheers to a great Holiday season and magic marketing success in the New Year! Do you have an Elf? We would love to see him/her on our Facebook Page!