Social media strategy is important in every great marketing plan. It is important for your business to take part in social conversations in order to create a “buzz” about your products and services and connect on a personal level with current and potential customers.
Social media marketing gives you the opportunity to manage your brand reputation as well as inform your “brand champions” about news and information before it is released to the public. On social media you can run promotions and giveaways, support causes and promote local events. In essence, you become less reliant on traditional means of spreading news because you become the news source.
We provide a variety of social media marketing services including:
- Page Development
- Graphic Design
- SEO Support
- Social Media Site Optimization
- Custom Branding & Artwork
- Graphic Design
- Connectivity Between Sites
- Content Management
- Training & Education
Some of our favorite social media sites for marketing are Facebook, Twitter, LinkedIn and Pinterest. Here are some of the reasons you might join…
Unlike traditional marketing, where you hope that a small percentage of people you are trying to reach will pay attention to your message, on Facebook, they’re already paying attention. Facebook makes you accessible and better yet, makes your customers ambassadors of your brand. Every time someone “likes” your business on Facebook, their friends will see it, too. It’s a fantastic forum for discussion, promotion, and even advertising.
By participating in Twitter you can present and develop the kind of image that attracts your potential customers, and refine your brand. Being on Twitter will give you opportunities to meet and talk to a lot of people, some of whom you would never get the chance to talk to otherwise and some of those people might be the very business contacts you’ve been seeking, people you want to start projects with, source product from or even hire.
Typically Facebook and Twitter are used by companies focused on reaching the typical consumer markets while LinkedIn is used to reach professionals and business to business customers. This is no accident – LinkedIn is, by design, more effective at providing connections between businesses. People do business with people they trust which is built in the form of referrals from mutual friends, or through references from other companies that you’ve done business with. LinkedIn has cornered the market in referrals.
Pinterest has nearly five million users, and is rapidly growing. Nearly 1.5 million unique users visit Pinterest daily, spending an average of 15 minutes a day on the site. Think those inspiring vision boards don’t result in referral traffic to websites and blogs? Think again. In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus, Reddit, and Youtube combined and the number continues to grow.
We are proud to assist local, national and international clients via our office in Howell, Michigan. We can help build your online presence through online brand development, social media marketing, email marketing, website design, consulting and education. For more information, please call 517.294.8149 or email us.