Seminars offer help with social media marketing
Studies show more than half of small business owners are looking for help with social media.
That’s the stat cited by Candy Jones-Guerin, owner of the Howell-based WebWorld Advantage, who will present four lunchtime seminars designed to give entrepreneurs an edge in social media marketing.
“A lot of people are overwhelmed by social media,” Jones-Guerin, who’s spent the last 17 years working in marketing, community relations and technology industry, both in the for-profit and non-profit sector. “It’s one more thing to add to your plate when you’re a business owner.”
Geared to the needs of business owners and non-profit groups, the Social Media Class series is hosted by the Highland Township Downtown Development Authority. Highland residents, as well as those from other communities, are welcome said DDA Director Missy Dashevich.
“We’ve had some requests from some of our business owners who said they would like some social media training,” she said. “So we did some research and decided do this as a service to our businesses, and the community.”
The seminars all take place in the Colasanti’s Market classroom and run 11 a.m. to 1 p.m., with the exception of the final class, which is a 60-minute session. The seminars are free, but include a $10 charge for lunch, which is provided by Colasanti’s.
The series kicks off Thursday, March 26, with Social Media 101.
The presentation is geared toward beginners as well as those who are already using social media marketing, but need some tips to advance and add new channels to their marketing efforts.
“We’ll talk not just about how, what and when to post, but also about choosing the media that’s right for your specific business,” said Jones-Guerin. “Not every media is good for every business, but a lot of business owners feel like they have to jump into everything, and then they’re overwhelmed.”
The seminar, she said, will give participants a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+ – as well as the benefits of each, how other organizations are using those networks, some dos and don’ts of each channel, and how to determine whether social media activity is working.
Today, Jones-Guerin said, nearly all businesses and non-profit organizations maintain a social media presence; those who don’t are losing out.
“Your competitors are social, and social media influences the decisions people make,” she said, noting each session will include strategies that can be used by home-based entrepreneurs, outside business owners and non-profit organizations.
Following the first session, Social Media 102, takes place Tuesday, April 14.
“We’ll get more into detail about how to read analytics, what time you should be posting and what kinds of conversations you should be having on different media,” said Jones-Guerin. “We’ll also look at ways to get more people engaged.”
Building your Marketing Tool Kit takes place Thursday, April 30, and is designed so participants can take a more hands-on approach.
“People will actually walk away with a mini-marketing plan for online marketing,” Jones-Guerin said.
Finally, Back to Business – Grow your List Tuesday, is scheduled for May 12, and will zoom in on 60 ways to build an email mailing list.
“One of the things we find is that people jump on email marketing and get really excited, but then find they don’t have a big list of people to send that information to,” said Jones-Guerin said. “We’ll talk about all the different ways businesses can connect with customers.”
“One of the things I tell people is ‘Marketing is too important to be left to the marketing department,'” she added. “With social media, everybody has a voice; that data tells us exactly what customers want, so you no longer have to stab in the dark. You look at the what they’re interacting with, and you do more of that.”
The seminar series is hosted by the Highland Township DDA’s Economic Restructuring Committee.
Additional details about each class are available online. Space is limited to 50 participants per class, but extra classes may be added if the demand exists, Dashevich said.
Register online for Social Media 101
For more information, visit webworldadvantage.com or call the Highland DDA at 248-887-7200.
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