Depositphotos_7350054_xsOur Independence was claimed on July 4, 1776, from Britain, at which time our Democracy was born. We are the “land of the free and home of the brave”. On July 4, each year Americans celebrate freedom and independence with barbecues, picnics, and celebrations. We are a diverse nation, made up of a variety of dynamic people.

With the Internet we are learning about and communicating with people throughout the world. The internet is bringing the world closer allowing us to understand and welcome the benefits of diversity and unity. As I attended a workshop this past week called The Pain and The Pride, based on diversity, the topic of cultures was highlighted.  Many of us think of cultures as based strictly on countries and regions, but it’s much more than that.  The instructor called it, Culture Competence, Culture Identity. We class ourselves by countries, regions, religions, etc, by levels of education, our memberships to clubs and organizations, work environments, careers/professions, and so much more. When I thought about my own history, I was astounded at how many cultures make up my personal history, my cultural identity. And more importantly for someone to look at me or briefly meet me they wouldn’t even begin to see the entire make up.

This made me think about business and how in the business culture we think once we pick a logo, brand, a tag line or mission statement, that others will know exactly what we sell or do. Not true, everyone has a different perception. People perceive what they hear, see and do by their own cultural make up. So, as much as we need marketing standards, it is also vital to promote and educate regularly. We never really know what key words, stories, images or other impressions will spark interest from our current customers and those yet to be.

This Independence Day, let us be reminded that we have the freedom to become more Culturally Competent for business sake. We have the ability to reach and teach the masses literally right at our fingertips. Would you like information on how we can help you build your culture?  We offer classes and programs to strengthen your knowledge to best meet your individual needs.  If you would like our class list notifications email us at

Penny Jones, is a blogger and social media content writer at WebWorld Advantage. WebWorld Advantage, is a company dedicated to innovation in Social Media, Email Marketing, Marketing Consulting, Training and Education in Livingston County, serving Southeast Michigan and beyond.