PPC 101: Eight tips to get started

PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach. Whether you’re targeting an existing audience or a new one, PPC campaigns can increase conversions, provided that they’re crafted properly.

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One Simple Metric You Need to Determine Marketing ROI

If you’re a small business owner, you don’t have the luxury of a PhD data scientist on your staff. Between opening and closing every day, managing inventory, and hiring and firing employees, you have a few hours every month to unearth insight from your spreadsheets and Quickbooks data. What should you be looking for? What insights can drive meaningful impact on your business?

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How to Upgrade Your Small Business’s Website Through Purpose-Driven Design

Small businesses no longer have an excuse for providing their customers with subpar digital experiences. Regardless of your vertical or size, your business needs a solid central online hub for your customers. And while your website can be simple, it needs to be effective — a factor that largely relies on its design.

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The Biggest Mistake Entrepreneurs Make When Hiring Designers

So when you pick a design partner, don’t trust hype. Do your research–check references and track records. Choose for your design team people who have had commercialization and manufacturing experience, and maybe even have manufactured their own products. You’ll extract valuable tips from their successes and their failures. And most important, they will have empathy for your position as a founder, because they have taken the journey you are on.

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Top Web Design Trends To Watch In 2016

You shouldn’t expect radical changes in 2016. We’ll see some current trends growing bigger, some of them slowly fading away and some smaller movements taking a part in the web design industry competition.

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Will Your Website Be Found On Mobile Search? – Google Changes Coming April 21st, 2015

We’ve known for some time now of Google’s increased emphasis on mobile-friendliness in the search results. We’ve seen them testing out mobile-friendly icons and non-mobile friendly icons. We’ve seen them add mobile usability reports in Google Webmaster tools, and send mobile-usability warnings to webmasters with non-mobile friendly sites.

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Hacking a Big Danger for Small Businesses

Great article from USA Today outlining the dangers of credit card hacking for small business.  Brush up before the holiday season takes hold…read below or click here for the original article.
Berkeley Varitronic Systems’ CEO Scott Schober uses a magnifier to look at a circuit board for a cellular telephone detector.(Photo: Mel Evans, AP)
NEW YORK (AP) — It’s not just big businesses like JPMorgan Chase, Target and Home Depot that get […]

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Are We Coming to the End of SEO?

Our team at WebWorld Advantage has been talking about this one for the past year.  As online fads go in and out, we were waiting for this one to come down the line. First ROI took its turn and now we are nearing the fate of SEO.  Here is a great article about how you too should save time and money while focusing on a great website with good content.
Here is what our […]

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SEO Made Simple

It seems like the biggest website buzzword of 2013 has been SEO (search engine optimization). In 2012 it was ROI (return on investment) and what ever happened to our friend ROI anyway?

The truth is that tech buzzwords come in and out, something you were worried about last year is replaced by something new to worry about this year. It makes me wonder what we should start planning for […]

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Marketing Musts for 2013 – 4 Things You Should Know

In preparation for a speaking engagement for women entrepreneurs I recently pulled together a few marketing musts for 2013.  Take it from me; you will not want to be without these tools in the coming months.
Mobile, Mobile, Mobile – If your website is not mobile, it should be.  Recent studies are pointing towards an ever-increasing mobile marketplace.  People are browsing, buying and sharing at a rate never seen before. First, […]

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