Leveraging Social Media’s Top Secret: The ROI Of Top Of Mind

As marketers, how often do we hear the $1M social media question? “How do I measure my return on social media? What’s my Return on Investment (ROI)?”

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4 Tips For Effective And Affordable Lead Generation

An effective lead generation strategy is all about attracting visitors with valuable content, converting them with optimized forms, and continually using data to refine your efforts. Put Walsh’s 4 tips in action, and better leads are sure to find you.

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Is Emotional Intelligence Missing from Your Marketing?

Embracing emotional intelligence will allow your brand to connect with followers in a deeper, more authentic way.

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7 Simple Social Media Moves That Work

Before he started to dole out social-media advice for entrepreneurs like you at Inc.’s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way.

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How to Create a Social Media Content Calendar

A social media content calendar is an organized, surefire way to create a template for your business’s ideas, editorial content, and social media updates. An effective content calendar should simplify both the creative process and the execution as well as enable anyone on your team to go in and ‘pick up where you left off’.

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How to ‘Kill’ Your Marketing and Profit From Its Demise

Sadly, in a world where over half of all digital advertising—an industry expected to hit $75.6 billion by the close of 2017—won’t be seen by an actual human… that assessment no longer stands. At least not when it comes to marketing.

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3 Successful Ways to Promote Your Business on Social Media

Looking for new ways to put your brand in front of social media users?

Wondering what’s working for others?

It’s possible to keep your social posts focused on your brand and avoid seeming self-centered and overly promotional.

In this article, you’ll discover three ways to talk about your brand on social more often without turning people off.

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Amazon, Google, and Facebook Just Launched 3 New Tools. Here’s What You Need to Know

There’s no summer vacation in Silicon Valley–or at least that’s how a few major players are making it seem. Within the past couple of months, Amazon, Facebook, and Google have all introduced new consumer-facing features that have some real potential for future marketing use. Here’s what’s happening–and how it may affect your brand.

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One Simple Metric You Need to Determine Marketing ROI

If you’re a small business owner, you don’t have the luxury of a PhD data scientist on your staff. Between opening and closing every day, managing inventory, and hiring and firing employees, you have a few hours every month to unearth insight from your spreadsheets and Quickbooks data. What should you be looking for? What insights can drive meaningful impact on your business?

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You can now set up a 360 photo as your Facebook cover

Want to add a bit more pizzaz to your Facebook cover photos? You can now take a 360-degree photo and set it up as your cover photo, and you can do it all directly from your Facebook mobile app. 

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