An effective lead generation strategy is all about attracting visitors with valuable content, converting them with optimized forms, and continually using data to refine your efforts. Put Walsh’s 4 tips in action, and better leads are sure to find you.
Before he started to dole out social-media advice for entrepreneurs like you at Inc.’s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way.
A social media content calendar is an organized, surefire way to create a template for your business’s ideas, editorial content, and social media updates. An effective content calendar should simplify both the creative process and the execution as well as enable anyone on your team to go in and ‘pick up where you left off’.
Sadly, in a world where over half of all digital advertising—an industry expected to hit $75.6 billion by the close of 2017—won’t be seen by an actual human… that assessment no longer stands. At least not when it comes to marketing.
There’s no summer vacation in Silicon Valley–or at least that’s how a few major players are making it seem. Within the past couple of months, Amazon, Facebook, and Google have all introduced new consumer-facing features that have some real potential for future marketing use. Here’s what’s happening–and how it may affect your brand.
If you’re a small business owner, you don’t have the luxury of a PhD data scientist on your staff. Between opening and closing every day, managing inventory, and hiring and firing employees, you have a few hours every month to unearth insight from your spreadsheets and Quickbooks data. What should you be looking for? What insights can drive meaningful impact on your business?