How To Create A Brand Story That Connects With Audiences And Drives Sales

When developing a content strategy, it’s important to remember that earning brand loyalty and moving people to action goes far beyond telling a beautiful story… it’s also about authenticity. To create a story that is emotionally powerful, relatable, and gets results, don’t be afraid to reveal the heart and soul of your brand: that’s what will ultimately get people’s attention.

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11 Web Design Trends to Watch in 2018

In 2018, the focus will be on designing simple but powerful websites that are well optimized for mobile devices and heavily focused on user experience. These sites will feature new types of formats, styles and technologies. Is your brand’s website ready for what 2018 has to bring?

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The Biggest Mistake Entrepreneurs Make When Hiring Designers

So when you pick a design partner, don’t trust hype. Do your research–check references and track records. Choose for your design team people who have had commercialization and manufacturing experience, and maybe even have manufactured their own products. You’ll extract valuable tips from their successes and their failures. And most important, they will have empathy for your position as a founder, because they have taken the journey you are on.

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