How Facebook Graph Will Help Your Marketing

Facebook recently announced “Graph Search” which will change the way we search within the social network.  You will be able to search your network for specific information such as “people who like ice cream in Brighton Michigan” or “restaurants my friends have eaten at in the last week” and it will return a list of your friends that meet your search criteria.  This search is entirely personalized based on your […]

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Marketing Musts for 2013 – 4 Things You Should Know

In preparation for a speaking engagement for women entrepreneurs I recently pulled together a few marketing musts for 2013.  Take it from me; you will not want to be without these tools in the coming months.
Mobile, Mobile, Mobile – If your website is not mobile, it should be.  Recent studies are pointing towards an ever-increasing mobile marketplace.  People are browsing, buying and sharing at a rate never seen before. First, […]

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New Year's Resolutions to Boost Your Marketing

Inc. Magazine has done it again with this great list of quick tips to boost your marketing for 2013. One of the best things you can do to create more awareness around your brand is to stay up-to-date with the latest trends and technology and this great piece gives you a jump-start!

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Facebook is Not a Popularity Contest – 5 Reasons to Be Patient

Do you care if another company has more Facebook fans than you? I will let you in on a little secret…it doesn’t matter. A few years ago it was the measurement that meant success or failure of your brand page but not now.

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7 Smart Tips for Small Business Saturday Success

Have you harnessed the power of Small Business Saturday? If you don’t think you need to, think again. Last year alone over 100 million people came together to “Shop Small” in their communities. This year the special day is Saturday, November 24th.

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Quick and Simple Content Development

Content can make or break your social media marketing plan. It is not enough to push information out. If your audience is not engaged your efforts are lost. Your goal in managing social media is to be relevant and compelling, you are the storyteller and with a carefully crafted tale you can guide your audience to take action.

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Content Overload – A New Era of Online Marketing

A recent article really caught my attention “How the physics of social media could kill your marketing strategy” (read the article here). It is not just the title, it’s the idea that social media marketing strategy is in a tailspin never experienced before.

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Email Marketing – A Great Way to Get Social!

Before Facebook, Twitter and LinkedIn came into view we had email and with all of the attention social media is getting these days remember that the first and most successful social communication method is already at your fingertips.

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Paying for Facebook Posts?

Facebook recently announced a new feature that will begin testing this month, promoted posts for your personal Facebook page. This feature has been available on business pages since May, so why the shift to personal pages?

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It's Shopping Season. Is Your Small Business Mobile Ready?

If you have not noticed, the stores are already stocking the shelves with holiday wares.  Many people are already making their plans for black Friday and beginning the shopping lists.
As a small business owner, are you prepared for the amount of online shopping that is expected this year?  If not, you need to see this great article from our friends at Mashable. Small Businesses Need Mobile-Ready Sites for the Holidays
“Last year, […]

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