We were surprised that so many people want to know the etiquette “rules” for being more effective in both personal and business communications. It seems to be one of the most common struggles for many who are navigating this new way of connecting. Our take: Manners matter, online and offline. Without face to face contact, even more so.
Social media usage by Baby Boomers has increased enormously since 2010 but despite the rate of growth less than 50% of the Baby Boomers are registered on Social Media. We may be slow movers but we are moving in the right direction. Its interesting since great Boomers such as Bill Gates (Microsoft) , Steve Jobs (Apple) and Sir Timothy John “Tim” Berners-Lee (the man who made the web possible) created […]
Facebook recently announced “Graph Search” which will change the way we search within the social network. You will be able to search your network for specific information such as “people who like ice cream in Brighton Michigan” or “restaurants my friends have eaten at in the last week” and it will return a list of your friends that meet your search criteria. This search is entirely personalized based on your […]
In preparation for a speaking engagement for women entrepreneurs I recently pulled together a few marketing musts for 2013. Take it from me; you will not want to be without these tools in the coming months.
Mobile, Mobile, Mobile – If your website is not mobile, it should be. Recent studies are pointing towards an ever-increasing mobile marketplace. People are browsing, buying and sharing at a rate never seen before. First, […]
Inc. Magazine has done it again with this great list of quick tips to boost your marketing for 2013. One of the best things you can do to create more awareness around your brand is to stay up-to-date with the latest trends and technology and this great piece gives you a jump-start!
Do you care if another company has more Facebook fans than you? I will let you in on a little secret…it doesn’t matter. A few years ago it was the measurement that meant success or failure of your brand page but not now.
Have you harnessed the power of Small Business Saturday? If you don’t think you need to, think again. Last year alone over 100 million people came together to “Shop Small” in their communities. This year the special day is Saturday, November 24th.
Content can make or break your social media marketing plan. It is not enough to push information out. If your audience is not engaged your efforts are lost. Your goal in managing social media is to be relevant and compelling, you are the storyteller and with a carefully crafted tale you can guide your audience to take action.
A recent article really caught my attention “How the physics of social media could kill your marketing strategy” (read the article here). It is not just the title, it’s the idea that social media marketing strategy is in a tailspin never experienced before.