Google Chrome Security Changes

How will they affect your site?
What visitors see accessing your website will change soon. People using a Google Chrome browser in “Incognito” mode will get a security warning for every site they visit that isn’t protected with an SSL Certificate. And any site that collects user information, whether in incognito mode or not, will be labeled as “Not Secure”.
An SSL Certificate will encrypt your visitor’s sensitive data, and also display […]

Keep Reading

What Business Owners Should Know About Public Relations

Many business owners don’t understand what they pay for when they pay for public relations. It’s not to bring you sales. If it does, that’s great. A side effect of good PR is more business, but public relations is all about how the public perceives you and your brand. It’s step one.

Keep Reading

4 Tips For Effective And Affordable Lead Generation

An effective lead generation strategy is all about attracting visitors with valuable content, converting them with optimized forms, and continually using data to refine your efforts. Put Walsh’s 4 tips in action, and better leads are sure to find you.

Keep Reading

Almost Half of Your Visitors Leave Your Website If They See 1 of These 3 Things

Your site is your front door for many of your customers. If old-school web design is holding yours back, follow these tips to make it inviting again.
Joey Rubin, a partner in the Los Angeles restaurant Neighbor, had a website for his business. But he realized it wasn’t enough. He wanted something unique, something that better mimicked his carefully thought-out brick-and-mortar operation and offered more freedom to showcase images. So he hired design […]

Keep Reading

Is Emotional Intelligence Missing from Your Marketing?

Embracing emotional intelligence will allow your brand to connect with followers in a deeper, more authentic way.

Keep Reading

7 Simple Social Media Moves That Work

Before he started to dole out social-media advice for entrepreneurs like you at Inc.’s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way.

Keep Reading

How to Create a Social Media Content Calendar

A social media content calendar is an organized, surefire way to create a template for your business’s ideas, editorial content, and social media updates. An effective content calendar should simplify both the creative process and the execution as well as enable anyone on your team to go in and ‘pick up where you left off’.

Keep Reading

How to ‘Kill’ Your Marketing and Profit From Its Demise

Sadly, in a world where over half of all digital advertising—an industry expected to hit $75.6 billion by the close of 2017—won’t be seen by an actual human… that assessment no longer stands. At least not when it comes to marketing.

Keep Reading

3 Successful Ways to Promote Your Business on Social Media

Looking for new ways to put your brand in front of social media users?

Wondering what’s working for others?

It’s possible to keep your social posts focused on your brand and avoid seeming self-centered and overly promotional.

In this article, you’ll discover three ways to talk about your brand on social more often without turning people off.

Keep Reading

PPC 101: Eight tips to get started

PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach. Whether you’re targeting an existing audience or a new one, PPC campaigns can increase conversions, provided that they’re crafted properly.

Keep Reading