PPC 101: Eight tips to get started

PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach. Whether you’re targeting an existing audience or a new one, PPC campaigns can increase conversions, provided that they’re crafted properly.

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Amazon, Google, and Facebook Just Launched 3 New Tools. Here’s What You Need to Know

There’s no summer vacation in Silicon Valley–or at least that’s how a few major players are making it seem. Within the past couple of months, Amazon, Facebook, and Google have all introduced new consumer-facing features that have some real potential for future marketing use. Here’s what’s happening–and how it may affect your brand.

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One Simple Metric You Need to Determine Marketing ROI

If you’re a small business owner, you don’t have the luxury of a PhD data scientist on your staff. Between opening and closing every day, managing inventory, and hiring and firing employees, you have a few hours every month to unearth insight from your spreadsheets and Quickbooks data. What should you be looking for? What insights can drive meaningful impact on your business?

Want to add a bit more pizzaz to your Facebook cover photos? You can now take a 360-degree photo and set it up as your cover photo, and you can do it all directly from your Facebook mobile app. 

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6 Easy Ways to Reach New Customers

With newer online marketing channels, small businesses have never had more access to cost-effective, trackable marketing tools. Need some ideas to ramp up your online marketing? Here are six easy ways that successful businesses are reaching new customers online.

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How to Upgrade Your Small Business’s Website Through Purpose-Driven Design

Small businesses no longer have an excuse for providing their customers with subpar digital experiences. Regardless of your vertical or size, your business needs a solid central online hub for your customers. And while your website can be simple, it needs to be effective — a factor that largely relies on its design.

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4 Techniques for Avoiding Getting ‘Shadow Banned’ on Instagram

Shadow banning, also known as stealth banning, refers to a practice where apps, forums or websites will ban a user from the site or app in some way, but will not alert the user that the site or app is doing so. Usually, the ban imposes limitations on how you might interact with other users, along with your visibility on the site. Reddit users regularly post […]

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How to Create a Social Media Policy for Your Employees

Want to help your employees better engage on social media?
Wondering how a social media policy can help?
A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business’s reputation.
In this article, you’ll discover three tips for creating a social media policy for your employees.

Source: How to Create a Social Media Policy for Your Employees by Larry Alton on Social Media Examiner.

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Facebook Releases New Research on Birthday Planning and the Opportunities for Marketers

Birthdays are a key shopping event, for both the celebrating individual and their friends. As such, it makes sense to try and target your campaigns based on birthdays, which is why Facebook introduced birthday targeting.

You can use birthday targeting within the ‘Detailed Targeting’ element of your ads creation process – using the term ‘Birthday’ will bring up specific month options.

So when you pick a design partner, don’t trust hype. Do your research–check references and track records. Choose for your design team people who have had commercialization and manufacturing experience, and maybe even have manufactured their own products. You’ll extract valuable tips from their successes and their failures. And most important, they will have empathy for your position as a founder, because they have taken the […]

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