How to Create a Social Media Content Calendar

A social media content calendar is an organized, surefire way to create a template for your business’s ideas, editorial content, and social media updates. An effective content calendar should simplify both the creative process and the execution as well as enable anyone on your team to go in and ‘pick up where you left off’.

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How to ‘Kill’ Your Marketing and Profit From Its Demise

Sadly, in a world where over half of all digital advertising—an industry expected to hit $75.6 billion by the close of 2017—won’t be seen by an actual human… that assessment no longer stands. At least not when it comes to marketing.

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3 Successful Ways to Promote Your Business on Social Media

Looking for new ways to put your brand in front of social media users?

Wondering what’s working for others?

It’s possible to keep your social posts focused on your brand and avoid seeming self-centered and overly promotional.

In this article, you’ll discover three ways to talk about your brand on social more often without turning people off.

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PPC 101: Eight tips to get started

PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach. Whether you’re targeting an existing audience or a new one, PPC campaigns can increase conversions, provided that they’re crafted properly.

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Amazon, Google, and Facebook Just Launched 3 New Tools. Here’s What You Need to Know

There’s no summer vacation in Silicon Valley–or at least that’s how a few major players are making it seem. Within the past couple of months, Amazon, Facebook, and Google have all introduced new consumer-facing features that have some real potential for future marketing use. Here’s what’s happening–and how it may affect your brand.

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One Simple Metric You Need to Determine Marketing ROI

If you’re a small business owner, you don’t have the luxury of a PhD data scientist on your staff. Between opening and closing every day, managing inventory, and hiring and firing employees, you have a few hours every month to unearth insight from your spreadsheets and Quickbooks data. What should you be looking for? What insights can drive meaningful impact on your business?

Want to add a bit more pizzaz to your Facebook cover photos? You can now take a 360-degree photo and set it up as your cover photo, and you can do it all directly from your Facebook mobile app. 

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6 Easy Ways to Reach New Customers

With newer online marketing channels, small businesses have never had more access to cost-effective, trackable marketing tools. Need some ideas to ramp up your online marketing? Here are six easy ways that successful businesses are reaching new customers online.

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How to Upgrade Your Small Business’s Website Through Purpose-Driven Design

Small businesses no longer have an excuse for providing their customers with subpar digital experiences. Regardless of your vertical or size, your business needs a solid central online hub for your customers. And while your website can be simple, it needs to be effective — a factor that largely relies on its design.

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4 Techniques for Avoiding Getting ‘Shadow Banned’ on Instagram

Shadow banning, also known as stealth banning, refers to a practice where apps, forums or websites will ban a user from the site or app in some way, but will not alert the user that the site or app is doing so. Usually, the ban imposes limitations on how you might interact with other users, along with your visibility on the site. Reddit users regularly post about shadow banning on […]

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