How to Upgrade Your Small Business’s Website Through Purpose-Driven Design

Small businesses no longer have an excuse for providing their customers with subpar digital experiences. Regardless of your vertical or size, your business needs a solid central online hub for your customers. And while your website can be simple, it needs to be effective — a factor that largely relies on its design.

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4 Techniques for Avoiding Getting ‘Shadow Banned’ on Instagram

Shadow banning, also known as stealth banning, refers to a practice where apps, forums or websites will ban a user from the site or app in some way, but will not alert the user that the site or app is doing so. Usually, the ban imposes limitations on how you might interact with other users, along with your visibility on the site. Reddit users regularly post about shadow banning on […]

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How to Create a Social Media Policy for Your Employees

Want to help your employees better engage on social media?
Wondering how a social media policy can help?
A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business’s reputation.
In this article, you’ll discover three tips for creating a social media policy for your employees.

Source: How to Create a Social Media Policy for Your Employees by Larry Alton on Social Media Examiner.

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Facebook Releases New Research on Birthday Planning and the Opportunities for Marketers

Birthdays are a key shopping event, for both the celebrating individual and their friends. As such, it makes sense to try and target your campaigns based on birthdays, which is why Facebook introduced birthday targeting.

You can use birthday targeting within the ‘Detailed Targeting’ element of your ads creation process – using the term ‘Birthday’ will bring up specific month options.

So when you pick a design partner, don’t trust hype. Do your research–check references and track records. Choose for your design team people who have had commercialization and manufacturing experience, and maybe even have manufactured their own products. You’ll extract valuable tips from their successes and their failures. And most important, they will have empathy for your position as a founder, because they have taken the journey you are on.

Facebook business page layouts are changing…again…today.

Facebook is making changes to help organizations like yours find new supporters and stay connected. We’ve developed a new Page template for nonprofits with buttons and tabs that we think will be successful for your page.

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WebWorld Advantage Earns 2016 Constant Contact Solution Provider All Star Award

WebWorld Advantage, a provider of website design, email marketing and social media marketing services, has been named a 2016 Solution Provider All Star Award winner by Constant Contact, part of the Endurance International Group, Inc.’s (Nasdaq: EIGI) family of brands and the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10 percent of Constant Contact’s Solution Provider base, based on […]

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New Constant Contact Feature: Compare Reporting Stats for Campaigns

Comparing two email campaigns side by side can help you determine exactly what was different, what continues to work, and where improvement can be made. If you send A/B test emails, this will be a great resource! Or comparing monthly newsletter emails to each other, or even Annual Report-type emails to each other.

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5 ways to use Twitter’s Direct Messages as a small business

You know about Twitter. But what about its lesser-known Direct Messages feature — the self-professed “private side of Twitter”? Well it turns out you can win some serious brownie points with your audience when you use Direct Messages correctly.

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Top Web Design Trends To Watch In 2016

You shouldn’t expect radical changes in 2016. We’ll see some current trends growing bigger, some of them slowly fading away and some smaller movements taking a part in the web design industry competition.

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