11 Web Design Trends to Watch in 2018

In 2018, the focus will be on designing simple but powerful websites that are well optimized for mobile devices and heavily focused on user experience. These sites will feature new types of formats, styles and technologies. Is your brand’s website ready for what 2018 has to bring?

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7 Rules Of Engagement: How Companies Create Real Connections During The Holidays

Opportunities to truly connect with people can be rare. Sometimes, these opportunities present themselves in a moment of vulnerability or because you shared the right story. However they happen, such moments tend to pop up during the holidays, perhaps because of a higher sense of emotion during these months. Sure, some emotions are centered around worry or stress because your family is going to drive you nuts, but others carry […]

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10 Social-Media Trends to Prepare for in 2018

A number of new social media trends that will impact users and brands alike are strengthening and accelerating. It is likely that video streaming and virtual reality will go mainstream. Additionally, brands will turn to newer social platforms like Instagram and Snapchat as Gen Zers increasingly spend their time there.

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Leveraging Social Media’s Top Secret: The ROI Of Top Of Mind

As marketers, how often do we hear the $1M social media question? “How do I measure my return on social media? What’s my Return on Investment (ROI)?”

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Google Chrome Security Changes

How will they affect your site?
What visitors see accessing your website will change soon. People using a Google Chrome browser in “Incognito” mode will get a security warning for every site they visit that isn’t protected with an SSL Certificate. And any site that collects user information, whether in incognito mode or not, will be labeled as “Not Secure”.
An SSL Certificate will encrypt your visitor’s sensitive data, and also display […]

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What Business Owners Should Know About Public Relations

Many business owners don’t understand what they pay for when they pay for public relations. It’s not to bring you sales. If it does, that’s great. A side effect of good PR is more business, but public relations is all about how the public perceives you and your brand. It’s step one.

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4 Tips For Effective And Affordable Lead Generation

An effective lead generation strategy is all about attracting visitors with valuable content, converting them with optimized forms, and continually using data to refine your efforts. Put Walsh’s 4 tips in action, and better leads are sure to find you.

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Almost Half of Your Visitors Leave Your Website If They See 1 of These 3 Things

Your site is your front door for many of your customers. If old-school web design is holding yours back, follow these tips to make it inviting again.
Joey Rubin, a partner in the Los Angeles restaurant Neighbor, had a website for his business. But he realized it wasn’t enough. He wanted something unique, something that better mimicked his carefully thought-out brick-and-mortar operation and offered more freedom to showcase images. So he hired design […]

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Is Emotional Intelligence Missing from Your Marketing?

Embracing emotional intelligence will allow your brand to connect with followers in a deeper, more authentic way.

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7 Simple Social Media Moves That Work

Before he started to dole out social-media advice for entrepreneurs like you at Inc.’s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way.

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