WebWorld AdvantageIt is really tempting to jump on every new media that becomes available or to jump on social sites for the sake of being where your competitors are, however, this thinking has created a lot of empty pages and frustrated employees with unrealistic expectations.

Starting a new social media page that does not receive any attention, does not help your business and in many cases, may hurt your brand or image.  Landing on a barren page is frustrating to customers who are looking to check out your services or looking to see what your customers are saying about you.

It is important to come up with a marketing plan that fits your company goals. Here are a few tips to help you choose the best social media for your business.

What is most important for your brand?

You have a lot of reasons to jump online, but have you thought through the strengths and weaknesses of various social media? Are you jumping on for web ranking, sales, public relations, brand recognition or to generate leads?  Take time to lay-out what your goals are before selecting the right social media for your business.

Who is your target demographic?

Each social media platform attracts a different customer.  Think about who your target customer is and find out where they are most likely to be hanging out online.  If 30 or 40 something women are your target and you are product or information based, Pinterest is the place to be.  If your target market is primarily young men in their 20’s and 30’s Google+ might be the best place for your business.  There are even social media sites for dedicated interests sprouting up.  Taking the time getting to know where your customers are already “hanging out” will make your job that much easier.

How much time do you have to dedicate?

One of the biggest myths is that social media marketing is free.  Although most of the platforms don’t cost a dime, the expense comes in time and dedication.  Before you jump online, take the time to decide how much time and resources you have to offer your online marketing efforts.  With each new social media you add to a campaign comes a learning curve.  Plan on taking the time to master one before adding onto your portfolio.

The big take away here is planning and taking your time.  Keep from spinning your wheels by taking an introspective look at your online marketing goals and aspirations.

Candy Jones-Guerin assists local, national and international clients via WebWorld Advantage’s home office in Howell, Michigan. WebWorld Advantage can help build your online presence through online brand development, social media marketing, email marketing, website design, consulting and education.  For more information, please contact us.

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