webworld advantageHave you jumped on the Instagram bandwagon for your business marketing?  If not, you might want to consider this; Digital media is going visual and Instagram is ahead of the pack.  With over 100 million active monthly users and over 8,000 likes per second there is no question as to why 59% of the top 100 companies are using this easy and free service. (A number we project will increase by leaps and bounds now that video has been added to the mix!)

Now here is the real question.  How can you use Instagram to boost your online presence?  Check out these 3 tips and tactics to help you get started.

Show Your Products

Let people know about the products on your shelves by snapping a quick picture or try making a game out of it by zooming in on something a bit more obscure and asking your followers to guess what it is.  People love to see the newest and best products available, utilize the creative tools on Instagram to give yours a fresh look and show off your fun side!

Service Based Business?  Go Behind the Scenes

If you are a service based business, you are your product.  Tell your brand story with your Instagram photos and go “behind the scenes”.  Snap a quick pic of your regular customers from the vantage point of a server, let people see the boxes of a new shipment that has come in or celebrate your office antics with a quick pic that will put a smile on the face of your customers.

Get Connected

In order to get the most out of your Instagram account, make sure it is connected to your other social media.  When your picture is ready to post it can automatically be shared via Facebook, Twitter, Email, Tumblr, Flickr and Foursquare.  Don’t miss out on the opportunity to let your content spread!

In this world of visual marketing remember to be real, be you and get creative!  A picture is truly worth a thousand words!  What are yours saying?

Candy Jones-Guerin is an innovator in Social Media, Email Marketing, Marketing Consulting, Training and Education. She is the owner of WebWorld Advantage and can be found online at www.webworldadvantage.com.

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